At one point in time, Ideas don’t work and you are not able to create new, engaging and relevant content. You need to change the strategy based on what the audience is looking for in your content. “Ideas are the currency of the future,” said Kevin Roberts
Great Ideas are based on logic, data, and emotions. Let us have a look at how to find some great content ideas to which your audience will respond.
- Follow your Industry: Research and analyse websites to stay updated or learn more about your enterprise’s niche and create a spreadsheet to track each of those sites. While checking those websites, leverage the ideas, research a lot, and make your own unique content based on the information you grasp.
- Use an aggregator: Select 10 great articles, extract interesting and useful data, and create unique content from the point of view of what you create using the original source. Link the original source on your material as it makes the crowd that your content is trustworthy
- Crowdsource Ideas: People love when they are asked to share ideas or opinions about something. You can start that by surveying people to get those ideas or opinions. Collecting the responses will give you insights into their challenge, needs, problems, and what motivates them.
- GO Surfing for Content Ideas: Forums can give you endless fountains of creative ideas where people share great experiences and ideas as the members are responsive, open-minded, and also, they share their own tricks.
Once you create your profile then you can:
- Create a topic for discussion
- Set up notifications that will be alerted when your relevant topics, blogs, or experts pop into the conversations.
- Review the headlines by typing your keywords and seeing what questions people are asking about those topics. The most popular questions and upvotes indicate the interest in the topic.
- Facebook and LinkedIn can be very useful for a content generation where the groups provide good ideas. Look for unique groups and private communities in your industry where members actively participate in these discussions, sharing the most valuable insights with personal stories and get solutions to their problems and describing their products and services.
- Look at your competitors: Analyse your competitor’s content and user engagement, find the angles where your brand could offer a different way of thinking or an alternative view. Checking your competitor’s content can allow you to identify the sources and comment on their posts and mention your brand.