As a good athlete, you know that watching your competition’s games is a great way to gain insight into their strategy and movement. To win in SEO, you need to know exactly what your competitors are doing at any given moment in order to keep up with them.
When it comes to organic search traffic, many SEO professionals are forced to work under a business assumption about who they are battling instead of fighting their true SEO competitors. A lot of the time, even SEO experts don’t know exactly what the other company’s SEO strategy entails. Not the way to score a touchdown. Keeping these seven points in mind will help you determine when and where to zig and when to zag.
- How to Identify and Beat Your True SEO Rivals
Seven SEO strategies must be implemented in order to gain an advantage over your online competitors and capture a larger share of your target market:
- Discover.
- Identify.
- Uncover.
- Select.
- Refine.
- Outperform.
The first thing to find out is: Is This A Brand Competitor Or Just An SEO Competitor? The first step in this process is to accurately identify your rivals. There is a distinct difference between brand and digital competitors. Additionally, some businesses’ online competitors may not be SEO rivals.
Methods For Identifying Real-World SEO Competitors Identifying your rivals is the first step in the process. So, you’ll know if and how they’re doing well with SEO. You’re now in a position to make lists of your brand’s and SEO’s competitors.
- Recognize Your Competition’s Strength
Take a look at the performance of your competitors’ marketing channels with Similarweb’s Marketing Channel Analysis while you’re at it. Beware of Old-School Search Engine Optimization (SEO) Competitors To keep up with the ever-changing SEO landscape, it’s imperative that you track the competition’s organic search trends after you’ve identified them. The question is whether or not these companies have long competed with you in the market for search traffic.
Rule Out Low-Trending Opponents & Concentrate On True Rivals Investigate, plot, and compare the long-term trends in organic search traffic for each of your SEO competitors. If a competitor is consistently rising in the search rankings, or if there is a sudden surge in traffic, it is worth investigating. If, on the other hand, a competitor’s SEO ranking is consistently low, you should refrain from investigating their SEO tactics. Knowing what is working and what isn’t for your competitors’ organic traffic can help you improve your own results.
- Identify: The Powerful Content of the Competitors
Just knowing who your competitors are is not enough; you must know how they are driving traffic and what they have been focusing on in the past to be successful in the digital world today. You can improve your digital strategy by analysing their trends and learning which pages they use to gain organic search traffic. Your Competitors’ Powerful Content Detection Methods
Find out what your competitors’ most popular pages are. Begin by plotting their monthly page views in order to build a trend map. To find out how their pages rank for specific keywords, proceed to the next step. Use a trend analysis tool to cross-reference each piece of content and its keywords. These findings should be incorporated into your SEO strategy.
Look at where your rivals are putting their efforts to find out what they’re up toIt’s well-known that rankings have a significant impact on a company’s success. You can learn a lot about what Google likes and dislikes by analysing your digital competitors’ SERP positions. How to Boost Your Chances of Ranking in the First Three Positions? Make a list of the most popular search terms in your field.
Use the search engine results page (SERPs) to find out which of your competitors is ranked in the top three for each of your target keywords. Do a tally of how many positions on average each of your rivals has held. Your SEO strategy should be based on the use of these keywords. Consider the most effective forms of content for each of your digital rivals when developing your strategy.
- Choose: Champion Your Keywords
By now, you should have a good idea of the pages, content types, and keywords that your competition is using to their advantage in the search engine optimization game. It’s time to select the keywords that will form the foundation of your SEO strategy. For Your Winning Strategy, you must know how to choose the best keywords
Navigate to the Keywords tool in the Competitive Analysis module on the Similarweb platform. Using this feature, you can see if the top pages from step four, such as “travel,” “summer vacation,” “couples’ destinations,” “family vacations,” and more, target specific keywords. Non-branded performance can be easily filtered out. This allows you to see how much of the overall traffic for the keyword you’re interested in is coming from competitors.
